Program-Based Criteria Table

Bachelor of Professional Arts - Communication Studies (Admission)

(1 of 10) Professionalism
0	1-2	3-4	5-6	7-8	9-10
No opportunity to observe	Can define and explain roles/duties of practitioners in this field	Aware of the relationship between the field and contemporary society	Understands the historical, goals and general trends of the field	Can assume the duties and responsibilities of a practitioner in the field at an entry level	Has developed a professional attitude towards work by keeping abreast of latest developments and setting specific professional development goals
(2 of 10) Ability to apply principles/theories to practice
0	1-2	3-4	5-6	7-8	9-10
No opportunity to observe	Familiar with theories and principles commonly used in the field	Understands and can apply theories & principles to hypothetical situations	Can apply theories & principles to some real world designs, purposes or projects	Can choose appropriate principles & theories for a wide variety of real world applications	Can assess and challenge particular real world applications
(3 of 10) Ability to use tools/techniques
0	1-2	3-4	5-6	7-8	9-10
No opportunity to observe	Familiar with and can use basic tools/ techniques to create/reproduce desired communications outcome	Can discuss differences or similarities among tools/ techniques and select the most appropriate tools/ technique for the desired communications outcome	Is proficient in using, manipulating, maintaining, tools/ techniques for a broad range of applications	Is able to demonstrate, explain and defend use or choice of tools/ techniques in a professional manner	Able to assess/ evaluate outcomes of own work and that of others based on appropriate and professional use of tools/ techniques
(4 of 10) Problem Solving
0	1-2	3-4	5-6	7-8	9-10
No opportunity to observe	Able to define and use technical terms correctly	Able to identify features and capabilities of tools/ techniques/ design and the relationships among them	Can identify and apply criteria for selecting tools/ techniques/ design and defend decisions	Can apply critical analysis to a range of problems in choice/ use/ design and suggest a variety of solutions	Can objectively evaluate resources used, methods and decisions taken, and procedures followed in producing professional communications outcomes in own work and the work of others
(5 of 10) Communication Skills
0	1-2	3-4	5-6	7-8	9-10
No opportunity to observe	Exhibits basic written/ graphic interpersonal competencies	Provides some examples of successful written, graphic or verbal communication	Shows competent, consistent performance in communicating with others	Can edit/ re-write own work and that of others in response to criticism	Can apply appropriate communication theories or technologies to a wide range of written, visual or aural communication in professional setting
(6 of 10) Able to maintain good work relations with others
0	1-2	3-4	5-6	7-8	9-10
No opportunity to observe	Understands need for teamwork and for setting team goals	Exhibits ability and willingness to work effectively as a member of a work group	Accepts responsibility and specific tasks within the group	Contributes effectively and consistently to the success of the team efforts	Plays key role in a group context to achieve goals and objectives
(7 of 10) Ability to plan/execute/present projects
0	1-2	3-4	5-6	7-8	9-10
No opportunity to observe	Ability to conduct basic research for problems defined by others	Can identify problems and conduct appropriate research for a project plan	Able to match goals/needs of client with appropriate plan/ schedules, estimating costs and developing a reasonable budget	Able to assess client needs; discuss wide range of methods, styles or approaches; match with appropriate research design and content and evaluate results according to professional standards	Plays key role in design, production or execution of project, ensuring professional quality within realistic budget, time frame and defending decisions taken along the way
(8 of 10) Ability to develop and attain professional goals
0	1-2	3-4	5-6	7-8	9-10
No opportunity to observe	Occasionally participates in some workshops & seminars; sometimes reads professional literature	Member of prof. association(s); generally reads prof. literature; regularly responds to opportunities for professional development	Actively structures own learning/ experiences to meet short-term goals; occasionally participates in activities of prof. association; knowledge about place of professional in society as a whole	Acts upon clearly articulated, long-range professional development goals including prof. designation & other formal/ non-formal education; suggests & helps to plan prof. development offerings at work & within professional organization	Serves as a model for & helps to deliver/teach professional development activities at workplace, within professional associations at post-sec. institutions; actively works to develop profession within community as a whole
(9 of 10) Ethical Conduct
0	1-2	3-4	5-6	7-8	9-10
No opportunity to observe	Is aware that ethical constraints affect professional practice	Knows and understands some of the ethical aspects that affect professional practice	Can identify and explain a range of ethical constraints on the practitioner	Can identify when an ethical decision is required and acts appropriately	Has taken a lead role in identifying and resolving ethical conflicts or dilemmas; provides direction, counsel or instructions to others in dealing with ethical matters
(10 of 10) Creativity
0	1-2	3-4	5-6	7-8	9-10
No opportunity to observe	Shows creative approach to some elements of larger previously defined project	Able to select and combine appropriate elements to meet the needs or goals of a client	Can develop original ideas into a finished professional product	Inventive use of tools/ techniques or processes to solve problems across a wide range of situations	Can produce original meaningful work that displays an identifiable, personal style

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Updated December 15, 2020 by Digital & Web Operations, University Relations (web_services@athabascau.ca)