University Certificate in Marketing
The University Certificate in Marketing program offers recent analytical frameworks and tools necessary in understanding consumers, market trends, and competitive marketing strategies in the global economy. The program also emphasizes the development of critical and strategic thinking skills, and the enhancement of abilities to make rigorous decisions in different areas of marketing.
Planning your program
Our online program plans can assist you in selecting the courses needed to fulfill your program requirements.
Counselling Services offers an assessment website, Mapping Your Future.
Athabasca University has also developed program learning outcomes that describe the career options that may be available to you upon graduating.
Program requirements
Students complete the program regulations in effect at the time of their enrolment.
Program structure
Total credits in the program | 30 |
Required courses | 27 |
Electives | 3 |
Residency requirement. A minimum of 15 credits must be obtained through Athabasca University | 15 |
Maximum Prior Learning Assessment and Recognition (PLAR) credits | 6 |
Required credits
(27 credits)
ADMN 232 or ADMN 201 | Introduction to Management or Introduction to Business Studies | (3) |
BTMA 320 | Overview of e-Commerce | (3) |
ECON 247 | Microeconomics | (3) |
LGST 369 | Commercial Law | (3) |
MGSC 301 | Statistics for Business and Economics I | (3) |
MKTG 396 | Introduction to Marketing | (3) |
MKTG 406 | Consumer Behaviour | (3) |
MKTG 440 | Marketing Strategy | (3) |
MKTG 466 | Marketing Research | (3) |
Electives
(3 credits)
COMM 243 or COMM 277 | Interpersonal Communication or Group Communication | (3) |
MGSC 312 | Statistics for Business and Economics II | (3) |
MKTG 410 | e-Marketing | (3) |
MKTG 414 | International Marketing and Exporting | (3) |
MKTG | Any Marketing course not taken previously from the above list. | (3) |
Updated July 18, 2022 by Office of the Registrar (calendar@athabascau.ca)