Bachelor of Professional Arts, Communication Studies Major - Learning outcomes

Graduates from the Bachelor of Professional Arts-Communication Studies (BPA-CMNS) program will demonstrate the ability to:

• Develop a foundational understanding of contemporary communications practices and technologies in historical perspective.
• Critique theoretical approaches to understanding communications as social, cultural, political and economic phenomena.
• Implement media literacies including analyzing and interpreting messaging in different media for diverse audiences.
• Apply complex ideas in practical and professional contexts as well as in formal academic research, writing and argument formats.
• Communicate clearly, adhering to legal, ethical and professional standards of conduct, including academic integrity.

Possible career options

• Social media manager
• Media planner
• Corporate communications manager
• Press secretary
• Marketing and advertising
• Publicist
• Special events promoter
• Public relations coordinator
• Legislative press secretary
• Community affairs director
• Public affairs analyst
• Media consultant
• Communication trainer
• Media consultant
• Media planner/consultant
• Telecommunications manager
• News researcher
• Media analyst
• Communications/cultural policy analyst
• Academic research/teaching