Marta Massi

Marta Massi, PhD, is Assistant Professor at Athabasca University, Canada. She was Researcher at the Cattolica del Sacro Cuore University and Lecturer at McGill University. Her research focuses on consumer behavior, digital marketing and branding. She has published her research on outlets such as International Journal of Market Research, Journal of Strategic Marketing and Journal of Business & Industrial Marketing. Most recently, she edited the Routledge book “Digital Transformation in the Cultural and Creative Industries. Production, Consumption and Entrepreneurship in the Digital Economy and Sharing".

Discover my research

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Research interests

• Branding
• Consumer Behaviour
• Arts Marketing

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Educational credentials

• PhD in Marketing Communications

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Professional affiliations

• American Marketing Association
• Academy of Marketing Science

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