Dr. Watson (she/her) is Dean and Associate Professor of Marketing. She taught her first university course at the age of 25 at Carleton University before spending 5 years in Australia pursuing her doctorate. Upon her return to Canada she spent 16 years working on Treaty 4 land at University of Regina as a faculty member and then Associate Dean before joining AU in 2022. She is a consumer psychologist who studies decision making and behaviour change in order to identify ways to help people to make healthier and more sustainable choices.
Beshai, Shadi, Lisa Watson, Tyler Meadows, and Joelle Soucey (2019) “Perceptions of Cognitive-Behavioral Therapy and Antidepressant Medication for Depression after Brief Psychoeducation: Examining Shifts in Attitudes”, Behavior Therapy, 50 (5), pp. 851-863. Doi: 10.1016/j.beth.2019.01.001
Watson, Lisa, Anne M. Lavack , Christina M. Rudin-Brown, Peter C. Burns, and James H. Mintz (2010) “Message Content in Canadian Automotive Advertising: A Role for Regulation?” Canadian Public Policy, 36 (April supplement), pp. S49-S67. Doi: 10.3138/cpp.36.suppl.s49
Watson, Lisa and Mark T. Spence (2007) “Causes and Consequences of Emotions on Consumer Behaviour: A Review and Integrative Cognitive Appraisal Theory”, European Journal of Marketing, 41 (5/6), June, pp. 487 - 511. Doi: 10.1108/03090560710737570
Lavack, Anne M., Lisa Watson, and Julie Markwart (2007) “International Quit and Win: A Social Marketing Success Story”, Social Marketing Quarterly, 8 (1), Spring, pp. 31-52. Doi: 10.1080/15245000601163499