Current courses
Dr. Jim Swaffield
Dr. Jim Swaffield
Assistant Professor
Contact information
Email: jswaffield@athabascau.ca
Phone:
I have taught marketing for 25 years. The courses that I teach include:
- Introduction to Marketing
- Consumer Behavior
- Sports Marketing
- Selling and Sales Management
- Advertising and Promotions
- Consulting and Research Methods
- International (Global) Marketing
- Marketing Research Methods
- Services Marketing
- Advertising and Promotions
- Marketing Strategy
- Nonprofit Marketing
- Organizational Behavior
Research interests
My area of research is consumer psychology. Specifically, I study how consumer behavior is influenced by genetics and evolutionary adaptations.
Educational credentials
- MBA with a specialization in Marketing
- PhD in Evolutionary Psychology