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University Certificate in Marketing

Regulations effective Sep. 1, 2024.

The University Certificate in Marketing program offers recent analytical frameworks and tools necessary in understanding consumers, market trends, and competitive marketing strategies in the global economy. The program also emphasizes the development of critical and strategic thinking skills, and the enhancement of abilities to make rigorous decisions in different areas of marketing.

Planning your program

Our online program plans can assist you in selecting the courses needed to fulfill your program requirements.

Counselling Services offers an assessment website, Mapping Your Future.

Athabasca University has also developed program learning outcomes that describe the career options that may be available to you upon graduating.

Program requirements

Students complete the program regulations in effect at the time of their enrolment.

Transfer credit will not be accepted if course(s) completed more than:

  • 10 years ago in Business and Administrative Studies area of study at the (300/400) level;
  • 5 years ago in the CMIS (all levels);
  • 10 years ago in Statistics (all levels).

If you are currently working in the field and provide evidence of work being completed, this restriction may be waived. Transfer credit being used to satisfy options other than those in the Business and Administrative Studies area of study will not be restricted.

The following general regulations apply to all certificate programs.

University certificate programs provide interim qualifications in specific subject areas. Athabasca University has developed individual program learning outcomes that describe the career options that may be available to you upon graduating.

  1. Fifty per cent* of the total credits required must be completed through Athabasca University. Up to 50 per cent of the required credits may be transferred from another post-secondary institution.
    * Some certificate programs require less than 50 per cent, e.g., University Certificate in Counselling Women.
  2. University certificate credentials are awarded throughout the year. Students must submit an Application for Graduation Form to the Office of the Registrar (see Graduation).
  3. Students with less than 50 per cent of coursework completed in their current Athabasca University degree program may withdraw from their degree and apply into a university certificate program. Credit will be awarded (from the previous incomplete degree program) to the extent permissible under the applicable program regulations in effect at the time of the change of credential.
  4. Students with 50 per cent of coursework completed in their current Athabasca University degree program are encouraged to consult with a student advisor before changing programs.
  5. Students who change their program of study from an Athabasca University degree program to a university certificate program forfeit their standing in the degree program. If students wish to return to the degree program (after being enrolled in the university certificate program) they will be required to meet the degree requirements in effect at the time of re-enrolment (see Changing Programs) to the degree.
  6. Students who have completed a previous credential (degree, certificate, or diploma) from Athabasca University or another institution must complete a minimum of 50 per cent of the credits in course work not previously used towards any credential.

    Students who have a previous credential in the same subject area as the certificate cannot enrol in the certificate.

  7. Students who have completed the former University Certificate in Labour Relations or the University Certificate in Labour Studies may not enrol in the University Certificate in Human Resources and Labour Relations.

Program structure

program structure
Total credits in the program 30
Required courses 27
Electives 3
Residency requirement. A minimum of 15 credits must be obtained through Athabasca University 15
Maximum Prior Learning Assessment and Recognition (PLAR) credits 6

Required credits

(27 credits)

required courses
ADMN 232 – Introduction to Management
 (3)
or
ADMN 201 – Introduction to Business Studies
BTMA 320 – Overview of e-Commerce (3)
ECON 247 – Microeconomics (3)
LGST 369 – Commercial Law (3)
MGSC 301 – Statistics for Business and Economics I (3)
MKTG 396 – Introduction to Marketing (3)
MKTG 406 – Consumer Behaviour (3)
MKTG 440 – Marketing Strategy (3)
MKTG 466 – Marketing Research (3)

Electives

(3 credits)

electives
COMM 243 – Interpersonal Communication
 (3)
or
COMM 277 – Group Communication
MGSC 312 – Statistics for Business and Economics II (3)
MKTG 410 – e-Marketing (3)
MKTG 414 – International Marketing and Exporting (3)
Any Marketing course not taken previously from the above list. (3)
Information effective Sep. 1, 2024 to Aug. 31, 2025.

Updated July 16, 2024 by Office of the Registrar (calendar@athabascau.ca)

https://www.athabascau.ca/calendar/ e4d79d0a0a2a55fc5964e4ffc4c5ab24