Overview
Over time, digital technologies have become much more important to marketing. For example, digital advertising currently makes up nearly half of all global advertising spending, and both e-marketing and e-commerce continue to grow quickly. MKTG 410 encourages an applied understanding of digital technologies available for e-marketing and how they should be used, such as social media and video marketing.
Evaluation
To receive credit for MKTG 410, you must achieve a minimum grade of D (50 percent) on the final examination and an overall course grade of at least D (50 percent). Any assignment that is not submitted for marking will receive a grade of 0%. The weighting of each assessment activity is indicated in the table below:
| Activity | Weight |
| Assignment 1 | 10% |
| Assignment 2 | 15% |
| Assignment 3 | 25% |
| Final Online Exam | 50% |
| Total | 100% |
The final examination for this course must be requested in advance and written under the supervision of an AU-approved exam invigilator. Invigilators include either ProctorU or an approved in-person invigilation centre that can accommodate online exams. Students are responsible for payment of any invigilation fees. Information on exam request deadlines, invigilators, and other exam-related questions, can be found at the Exams and grades section of the Calendar.
To learn more about assignments and examinations, please refer to Athabasca University’s online Calendar.
Materials
This course either does not have a course package or the textbooks are open-source material and available to students at no cost. This course has a Course Administration and Technology Fee, but students are not charged the Course Materials Fee.
Digital course materials
Links to the following course materials will be made available in the course:
Stokes, R., & creative minds of Red & Yellow (2018). eMarketing: The essential guide to marketing in a digital world (6th ed.). Cape Town, South Africa: The Red & Yellow Creative School of Business. ISBN: 978-0-620-78058-2.
Retrieved from https://www.redandyellow.co.za/textbook/
Other Materials
Students will access all other course materials online.
Challenge for credit
Overview
The challenge for credit process allows you to demonstrate that you have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university-level course.
Full information about challenge for credit can be found in the Undergraduate Calendar.
Evaluation
To receive credit for the MKTG 410 challenge registration, you must achieve a grade of at least D (50 percent) on the examination.
Online Exam
Challenge for credit course registration form