University Certificate in Marketing

At a glance

Credential: university certificate
Credits: 30
Next start: monthly

Get the frameworks and tools necessary to understand consumers, market trends, and competitive marketing strategies with Athabasca University’s online University Certificate in Marketing.

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About University Certificate in Marketing

Our online University Certificate in Marketing equips you with the latest analytical frameworks and tools to navigate the complexities of consumer behaviour, market trends, and competitive strategies in today's global economy. The program is designed to deepen your understanding of key areas like market research, domestic and international distribution, digital marketing, and marketing strategy. Beyond technical knowledge, you'll also develop critical and strategic thinking skills to make well-informed decisions across various marketing scenarios.

Admission requirements

There are no formal admission requirements for this program. All you need is to be 16 or older. You can enrol anytime and start right away, regardless of your previous education.

Program details

Overview

In this program you will learn about:

market research
domestic and international product and service distribution
consumer behaviour
digital marketing
international marketing
marketing strategy

The program also emphasizes the development of critical and strategic thinking skills, enhancing your ability to make informed marketing decisions.

Accredited by the Association to Advance Collegiate Schools of Business (AACSB)

Our Faculty of Business also holds AACSB accreditation, placing us among the elite 6% of business schools worldwide. This distinguished accreditation, known as the gold standard in the industry, is a testament to the rigor and depth of our program, and the high-quality education it provides.

Routes and options

Credit earned in this certificate program may be transferred into the Bachelor of Management, General program.

To be sure you get the most benefit from your certificate courses, if you think you may want to transfer your certificate to a degree program, you should discuss your course selection with a program advisor.

Completion times

Finish this program in as little as 1 year of full-time study, or work at your own pace and take as long as you need. There is no time limit for completion. The program may be completed faster if transfer credit is applied toward your certificate.

How to apply

You can apply to AU online, anytime. Once you’ve completed the online application form and paid the one-time general application fee (and transfer credit evaluation fee, if applicable), you’re officially an AU student and can start registering in courses.

How to enrol in an undergraduate program

Transfer and advanced credit

If you have previous post-secondary education or significant life and work experience that relates to this program, you may be eligible for transfer credit or Prior Learning Assessment and Recognition (PLAR). This could mean fewer courses to get your AU certificate.

If you transfer credit, you must complete a minimum of 15 credits at AU.

Learn about transfer and advanced credit at AU

You will not receive transfer credit for senior (300/400) level courses more than 10 years old in the following disciplines:

Accounting (ACCT)
Management Science (MGSC)
Legal Studies (LGST)
Marketing (MKTG)
Finance (FNCE)
Taxation (TAXX)

If you are working in the field and provide evidence of current experience in these areas, this restriction will be waived.

Request and send your transcripts if you want us to consider your previous post-secondary education for transfer credit.

Learn more about MyCreds

Tuition and fees

Once you have paid the initial application fee, tuition is pay-as-you-go for each course registration. Course fees vary depending on your location and other factors.

Estimated program costs are available in the Calendar.

Financial aid and awards

We're dedicated to supporting your academic goals and committed to helping you overcome financial barriers by providing many funding and award options.

Explore financial aid and awards

0 Credit

Student fees (regular and audit registrations) for a Province of Alberta student in a 0-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$657	$657	$609	$609
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
0 credit total	$906	$906	$844	$844

1 Credit

Student fees (regular and audit registrations) for a Province of Alberta student in a 1-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$219	$219	$203	$203
Students' Union Fee ($4.50)	$4.50	$4.50	$4.50	$4.50
1 credit total	$223.50	$223.50	$207.50	$207.50

3 Credit

Student fees (regular and audit registrations) for a Province of Alberta student in a 3-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$657	$657	$609	$609
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($13.50) and Alumni Relations ($2) Fees	$15.50	$15.50	$15.50	$15.50
3 credit total	$921.50	$921.50	$859.50	$859.50

4 Credit

Student fees (regular and audit registrations) for a Province of Alberta student in a 4-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$876	$876	$812	$812
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($18) and Alumni Relations ($2) Fees	$20	$20	$20	$20
4 credit total	$1,145	$1,145	$1,067	$1,067

6 Credit

Student fees (regular and audit registrations) for a Province of Alberta student in a 6-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$1,314	$1,314	$1,218	$1,218
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($27) and Alumni Relations ($2) Fees	$29	$29	$29	$29
6 credit total	$1,592	$1,592	$1,482	$1,482

9 Credit

Student fees (regular and audit registrations) for a Province of Alberta student in a 9-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$1,971	$1,971	$1,827	$1,827
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($40.50) and Alumni Relations ($2) Fees	$42.50	$42.50	$42.50	$42.50
9 credit total	$2,262.50	$2,262.50	$2,104.50	$2,104.50

0 Credit

Student fees (regular and audit registrations) for an out-of-province Canadian student in a 0-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$657	$657	$609	$609
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Out of Province Fee	$187	$187	$187	$187
0 credit total	$1,093	$1,093	$1,031	$1,031

1 Credit

Student fees (regular and audit registrations) for an out-of-province Canadian student in a 1-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$219	$219	$203	$203
Students' Union Fee ($4.50)	$4.50	$4.50	$4.50	$4.50
1 credit total	$223.50	$223.50	$207.50	$207.50

3 Credit

Student fees (regular and audit registrations) for an out-of-province Canadian student in a 3-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$657	$657	$609	$609
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($13.50) and Alumni Relations ($2) Fees	$15.50	$15.50	$15.50	$15.50
Out of Province Fee	$187	$187	$187	$187
3 credit total	$1,108.50	$1,108.50	$1,046.50	$1,046.50

4 Credit

Student fees (regular and audit registrations) for an out-of-province Canadian student in a 4-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$876	$876	$812	$812
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($18) and Alumni Relations ($2) Fees	$20	$20	$20	$20
Out of Province Fee	$187	$187	$187	$187
4 credit total	$1,332	$1,332	$1,254	$1,254

6 Credit

Student fees (regular and audit registrations) for an out-of-province Canadian student in a 6-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$1,314	$1,314	$1,218	$1,218
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($27) and Alumni Relations ($2) Fees	$29	$29	$29	$29
Out of Province Fee	$187	$187	$187	$187
6 credit total	$1,779	$1,779	$1,669	$1,669

9 Credit

Student fees (regular and audit registrations) for an out-of-province Canadian student in a 9-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$1,971	$1,971	$1,827	$1,827
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($40.50) and Alumni Relations ($2) Fees	$42.50	$42.50	$42.50	$42.50
Out of Province Fee	$187	$187	$187	$187
9 credit total	$2,449.50	$2,449.50	$2,291.50	$2,291.50

0 credit

Student fees (regular and audit registrations) for a student living outside Canada in a 0-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$657	$657	$609	$609
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee ( *exceptions apply)	$72	$72	$72	$72
Out of country fee	$784 **	$784 **	$784 **	$784 **
0 credit total	$1,690	$1,690	$1,628	$1,628

1 credit

Student fees (regular and audit registrations) for a student living outside Canada in a 1-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$219	$219	$203	$203
Students' Union Fee ($4.50)	$4.50	$4.50	$4.50	$4.50
Out of country fee	$261	$261	$261	$261
1 credit total	$484.50	$484.50	$468.50	$468.50

3 credit

Student fees (regular and audit registrations) for a student living outside Canada in a 3-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$657	$657	$609	$609
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee ( *exceptions apply)	$72	$72	$72	$72
Students' Union ($13.50) and Alumni Relations ($2) Fees	$15.50	$15.50	$15.50	$15.50
Out of country fee	$784 **	$784 **	$784 **	$784 **
3 credit total	$1,705.50	$1,705.50	$1,643.50	$1,643.50

4 credit

Student fees (regular and audit registrations) for a student living outside Canada in a 4-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$876	$876	$812	$812
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee ( *exceptions apply)	$72	$72	$72	$72
Students' Union ($18) and Alumni Relations ($2) Fees	$20	$20	$20	$20
Out of country fee	$784 **	$784 **	$784 **	$784 **
4 credit total	$1,929	$1,929	$1,851	$1,851

6 credit

Student fees (regular and audit registrations) for a student living outside Canada in a 6-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$1,314	$1,314	$1,218	$1,218
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee ( *exceptions apply)	$72	$72	$72	$72
Students' Union ($27) and Alumni Relations ($2) Fees	$29	$29	$29	$29
Out of country fee	$784 **	$784 **	$784 **	$784 **
6 credit total	$2,376	$2,376	$2,266	$2,266

9 credit

Student fees (regular and audit registrations) for a student living outside Canada in a 9-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$1,971	$1,971	$1,827	$1,827
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee ( *exceptions apply)	$72	$72	$72	$72
Students' Union ($40.50) and Alumni Relations ($2) Fees	$42.50	$42.50	$42.50	$42.50
Out of country fee	$784 **	$784 **	$784 **	$784 **
9 credit total	$3,046.50	$3,046.50	$2,888.50	$2,888.50

Courses

In Athabasca University's University Certificate in Marketing program, you'll engage with a comprehensive set of required courses covering crucial aspects like management fundamentals, microeconomics, commercial law, and various dimensions of marketing from consumer behavior to strategy. You'll also have the flexibility to tailor your education with elective courses, allowing you to explore topics like interpersonal communication, advanced statistics, or specialized areas of marketing like digital marketing and international marketing.

To complete the program you will need to fulfill all the general requirements of the University Certificate in Marketing.

Our program course plans can give you an idea of what courses you need to finish this program, and how to plan the order you’ll take them in. If you’re feeling stuck, our academic advisors can help.

Program requirements

Program course plan

Calculate course fees

Courses to explore

Below are some of the courses that our students take in this program. Please consult an advisor to confirm any course planning, as some of these courses may not apply to you.

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Career options

With Athabasca University's University Certificate in Marketing, you'll be well-suited to step into a variety of entry-level roles in the marketing field. You could find opportunities as a market research assistant, sales representative, social media coordinator, and more, laying the groundwork for a rewarding career in marketing.

Some possible careers could include:

market research assistant
sales representative
brand coordinator
digital marketing associate
social media coordinator
product marketing assistant
public relations assistant
SEO analyst
advertising coordinator
digital commerce specialist
content creator
customer service representative
trade marketing assistant
event assistant

Resources and links

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