Bachelor of Commerce Major in Marketing

At a glance

Credential: degree
Credits: 120
Next start: monthly

At Athabasca University, our online Bachelor of Commerce, Marketing Major prepares you to excel in diverse marketing environments—from large, product-driven companies to small start-ups or not-for-profit organizations. You'll acquire a well-rounded skill set, diving deep into topics like consumer behaviour, digital advertising, marketing strategy, and even international public relations. By the time you graduate, you'll be equipped not only to meet the unique challenges of various marketing roles but also to manage associated responsibilities in finance, operations, and human resources.

29
Average age
91%
Employment rate
^$73k
Median income
95%
Student satisfaction

Source: 2023 AU institutional data and 2022 Graduate Outcomes Survey (GOS)

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About Bachelor of Commerce Major in Marketing

Your Bachelor of Commerce, Marketing Major from Athabasca University will help you succeed in a wide variety of settings. You will gain an in-depth understanding of:

consumer behaviour
e-marketing
marketing strategy
salesforce management
marketing research

You'll also learn about international marketing issues like:

international trade controls
foreign trade operations
location of markets
negotiation practices
monetary issues
international public relations

Admission requirements

There are no formal admission requirements for this program. All you need is to be 16 or older. You can enrol anytime and start right away, regardless of your previous education.

Please note: If you have a degree in administration, business, commerce or management, or a degree with a related major or concentration from AU or another university, you cannot apply to the Bachelor of Commerce, Marketing Major program.

Program details

Overview

In today's fast-paced and interconnected world, effective marketing is more critical than ever for businesses to stand out and connect with their audience. AU's online marketing degree not only teaches basic sales and brand awareness but also strategy around customer experiences, making it a cornerstone in the modern commerce landscape.

Accredited by the Association to Advance Collegiate Schools of Business (AACSB)

Our Faculty of Business also holds AACSB accreditation, placing us among the elite 6% of business schools worldwide. This distinguished accreditation, known as the gold standard in the industry, is a testament to the rigor and depth of our program, and the high-quality education it provides.

Routes and options

The Bachelor of Commerce, Marketing Major is a 4-year online degree program. If you already have a post-secondary diploma, you can take the shorter post-diploma route. There are no set start dates - you can enrol at any time and register for courses right away.

Post-diploma route

There are 2 possible routes into the post-diploma option, with an additional option available for students who have completed a business diploma in Ontario. Faculty of Business diploma to degree routes.

Completion times

Finish this program in as little as 2 years (post-diploma route) or 4 years (degree route) of full-time study. Or work at your own pace and take as long as you need. There is no time limit for completion. The program may be completed faster if transfer credit is applied toward your degree.

How to apply

You can apply to AU online, anytime. Once you’ve completed the online application form and paid the one-time general application fee (and transfer credit evaluation fee, if applicable), you’re officially an AU student and can start registering in courses.

How to enrol in an undergraduate program

Transfer and advanced credit

If you don't qualify for the post-diploma route, you can still get credit for courses at other institutions, or life experience. However, you must complete a minimum of 30 credits at AU. More about transfer and advanced credit at AU

More about transfer and advanced credit at AU

Transfer credit will not be accepted if course(s) completed more than:

10 years ago in the business and administrative studies area of study at the senior (300/400) level;
5 years ago in CMIS (all levels);
10 years ago in statistics (all levels).

If you are currently working in the field and provide evidence of work being completed, this restriction may be waived. Transfer credit being used to satisfy options other than those in the business and administrative studies area will not be restricted.

Request and send your transcripts if you want us to consider your previous post-secondary education for transfer credit.

Learn more about MyCreds

Tuition and fees

Once you have paid the initial application fee, tuition is pay-as-you-go for each course registration. Course fees vary depending on your location and other factors.

Estimated program costs are available in the Calendar.

Financial aid and awards

We're dedicated to supporting your academic goals and committed to helping you overcome financial barriers by providing many funding and award options.

Explore financial aid and awards

0 Credit

Student fees (regular and audit registrations) for a Province of Alberta student in a 0-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$657	$657	$609	$609
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
0 credit total	$906	$906	$844	$844

1 Credit

Student fees (regular and audit registrations) for a Province of Alberta student in a 1-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$219	$219	$203	$203
Students' Union Fee ($4.50)	$4.50	$4.50	$4.50	$4.50
1 credit total	$223.50	$223.50	$207.50	$207.50

3 Credit

Student fees (regular and audit registrations) for a Province of Alberta student in a 3-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$657	$657	$609	$609
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($13.50) and Alumni Relations ($2) Fees	$15.50	$15.50	$15.50	$15.50
3 credit total	$921.50	$921.50	$859.50	$859.50

4 Credit

Student fees (regular and audit registrations) for a Province of Alberta student in a 4-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$876	$876	$812	$812
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($18) and Alumni Relations ($2) Fees	$20	$20	$20	$20
4 credit total	$1,145	$1,145	$1,067	$1,067

6 Credit

Student fees (regular and audit registrations) for a Province of Alberta student in a 6-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$1,314	$1,314	$1,218	$1,218
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($27) and Alumni Relations ($2) Fees	$29	$29	$29	$29
6 credit total	$1,592	$1,592	$1,482	$1,482

9 Credit

Student fees (regular and audit registrations) for a Province of Alberta student in a 9-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$1,971	$1,971	$1,827	$1,827
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($40.50) and Alumni Relations ($2) Fees	$42.50	$42.50	$42.50	$42.50
9 credit total	$2,262.50	$2,262.50	$2,104.50	$2,104.50

0 Credit

Student fees (regular and audit registrations) for an out-of-province Canadian student in a 0-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$657	$657	$609	$609
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Out of Province Fee	$187	$187	$187	$187
0 credit total	$1,093	$1,093	$1,031	$1,031

1 Credit

Student fees (regular and audit registrations) for an out-of-province Canadian student in a 1-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$219	$219	$203	$203
Students' Union Fee ($4.50)	$4.50	$4.50	$4.50	$4.50
1 credit total	$223.50	$223.50	$207.50	$207.50

3 Credit

Student fees (regular and audit registrations) for an out-of-province Canadian student in a 3-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$657	$657	$609	$609
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($13.50) and Alumni Relations ($2) Fees	$15.50	$15.50	$15.50	$15.50
Out of Province Fee	$187	$187	$187	$187
3 credit total	$1,108.50	$1,108.50	$1,046.50	$1,046.50

4 Credit

Student fees (regular and audit registrations) for an out-of-province Canadian student in a 4-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$876	$876	$812	$812
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($18) and Alumni Relations ($2) Fees	$20	$20	$20	$20
Out of Province Fee	$187	$187	$187	$187
4 credit total	$1,332	$1,332	$1,254	$1,254

6 Credit

Student fees (regular and audit registrations) for an out-of-province Canadian student in a 6-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$1,314	$1,314	$1,218	$1,218
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($27) and Alumni Relations ($2) Fees	$29	$29	$29	$29
Out of Province Fee	$187	$187	$187	$187
6 credit total	$1,779	$1,779	$1,669	$1,669

9 Credit

Student fees (regular and audit registrations) for an out-of-province Canadian student in a 9-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$1,971	$1,971	$1,827	$1,827
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee (*exceptions apply)	$72	$72	$72	$72
Students' Union ($40.50) and Alumni Relations ($2) Fees	$42.50	$42.50	$42.50	$42.50
Out of Province Fee	$187	$187	$187	$187
9 credit total	$2,449.50	$2,449.50	$2,291.50	$2,291.50

0 credit

Student fees (regular and audit registrations) for a student living outside Canada in a 0-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$657	$657	$609	$609
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee ( *exceptions apply)	$72	$72	$72	$72
Out of country fee	$784 **	$784 **	$784 **	$784 **
0 credit total	$1,690	$1,690	$1,628	$1,628

1 credit

Student fees (regular and audit registrations) for a student living outside Canada in a 1-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$219	$219	$203	$203
Students' Union Fee ($4.50)	$4.50	$4.50	$4.50	$4.50
Out of country fee	$261	$261	$261	$261
1 credit total	$484.50	$484.50	$468.50	$468.50

3 credit

Student fees (regular and audit registrations) for a student living outside Canada in a 3-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$657	$657	$609	$609
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee ( *exceptions apply)	$72	$72	$72	$72
Students' Union ($13.50) and Alumni Relations ($2) Fees	$15.50	$15.50	$15.50	$15.50
Out of country fee	$784 **	$784 **	$784 **	$784 **
3 credit total	$1,705.50	$1,705.50	$1,643.50	$1,643.50

4 credit

Student fees (regular and audit registrations) for a student living outside Canada in a 4-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$876	$876	$812	$812
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee ( *exceptions apply)	$72	$72	$72	$72
Students' Union ($18) and Alumni Relations ($2) Fees	$20	$20	$20	$20
Out of country fee	$784 **	$784 **	$784 **	$784 **
4 credit total	$1,929	$1,929	$1,851	$1,851

6 credit

Student fees (regular and audit registrations) for a student living outside Canada in a 6-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$1,314	$1,314	$1,218	$1,218
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee ( *exceptions apply)	$72	$72	$72	$72
Students' Union ($27) and Alumni Relations ($2) Fees	$29	$29	$29	$29
Out of country fee	$784 **	$784 **	$784 **	$784 **
6 credit total	$2,376	$2,376	$2,266	$2,266

9 credit

Student fees (regular and audit registrations) for a student living outside Canada in a 9-credit course are calculated by combining the following:
	Faculty of Business courses	Faculty of Health Disciplines courses	Faculty of Humanities and Social Sciences courses	Faculty of Science and Technology courses
Tuition fee	$1,971	$1,971	$1,827	$1,827
Course Administration and Technology Fee	$177	$177	$163	$163
Course Materials Fee ( *exceptions apply)	$72	$72	$72	$72
Students' Union ($40.50) and Alumni Relations ($2) Fees	$42.50	$42.50	$42.50	$42.50
Out of country fee	$784 **	$784 **	$784 **	$784 **
9 credit total	$3,046.50	$3,046.50	$2,888.50	$2,888.50

Courses

In the online marketing degree at Athabasca University, you'll delve deep into essential topics like consumer behaviour, marketing strategy, and marketing research. Our comprehensive curriculum also prepares you for the complexities of modern commerce by including foundational courses in financial economics, statistics, and management information systems.

To complete the program you will need to fulfill the requirements of the first 2 years of the Bachelor of Commerce, plus those specific to your major.

Requirements: Bachelor of Commerce

Requirements: Marketing Major (4-year program)

Requirements: Marketing Major (post-diploma program)

Our program plans can give you an idea of what courses you need to finish this program, and how to plan the order you'll take them in. If you're feeling stuck, our academic advisors can help.

Program plan: 4-year degree

Program plan: 4-year post-diploma degree - 2- or 3-year business diploma

Program plan: 4-year post-diploma degree - 2-year Ontario business diploma

Program plan: 4-year post-diploma degree - non-business diploma

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Courses to explore

Below are some of the courses that our students take in this program. Please consult an advisor to confirm any course planning, as some of these courses may not apply to you.

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