How user-generated content is changing journalism

My research has always focused broadly on ways that members of the public appropriate the means of cultural production as a way of challenging systems of power. These questions applied in a broadcast environment changed radically when the internet came along.

Part of understanding these changes was looking at the ways citizens were taking advantage of affordances of digital technologies to challenge long-held monopolies of cultural institutions, such as journalism, and user-generated content is one of those areas.

An early example of UGC is Rodney King [a police beating captured on a camcorder] in the ’90s, but I don’t think that was the watershed moment. Once the smartphone became more ubiquitous, we saw events in the world where professional journalists didn’t have access. For example, the tsunami in Indonesia in 2004, and then the Arab Spring in particular, in 2010, are examples that come to mind.

One of the chapters in the book, co-authored with my colleague, Dr. Martin, examined UGC used in the CBC’s and France 24’s coverage during the first 100 days of the Arab Spring.  Even then, their approach was ad hoc.

Very few news organizations had UGC verification procedures in place, so there was widespread use of unverified footage, sometimes footage only peripherally related to the news stories it was found in.

Today, most newsrooms have UGC verification teams and standard verification procedures. In 10 years it has become a routine part of news journalism practice.

In places where it is hard to get journalists in—the war in Gaza is a good example—people filming and posting are the only way of getting footage out to the world. News organizations have realized that UGC allows them access to stories and events that they would otherwise have no access to.

Video obtained by Reuters shows the inside of a Japan Airlines plane as flight crews deal with passengers following a collision with another plane on Jan. 2, 2024.

Voices that were conventionally ignored—or neglected or unseen—by professional news and media organizations suddenly had a platform. There was this chorus of voices coming out in snapshots and photographs and audio recordings and video clips of events and phenomena that otherwise the public had no access to.

That became very interesting to me not only in terms of what the implications were for the ability of the public to direct agendas of cultural attention and inquiry, but also the practice of journalism itself.

Most of us never see UGC outside of the news narratives journalists edit. But if you decontextualize UGC content, what you find are very different kinds of subjectivities being produced—situated, insider, relational, accountable, affected—very different from the objective, disconnected orientation of traditional journalism. This analysis is also in a chapter in the book.

UGC creates ethical subjectivities, or it can—maybe partly why audiences respond to it so strongly.

In 2019, Dr. Martin and I, along with Dr. Lucille Mazo at MacEwan University, hosted the Eyewitness Textures symposium at MacEwan, where we had scholars and journalists from around the world gather to talk about user-generated content. Following that symposium, we did a call for papers, and some of the papers that were presented were developed into chapters of the book, along with other papers that weren’t part of the symposium.

Everybody that we spoke to—every news organization—said that UGC was increasingly a central part of newsroom activities. We spoke to somebody at the BBC, who was instrumental in the founding of the BBC UGC hub, which was their first newsroom iteration of a dedicated UGC news desk. Similarly, the European Broadcast Union (EBU), the CBC, Global News and France 24 all have dedicated UGC operations and staff.

France 24’s Observers program is one of the most innovative programs in the world where not only do they manage and source and verify user-generated content, they also collaborate with citizen journalists to do programming on location all over the world.

We also spoke with producers at Storyful, originally an Irish company that was later purchased by Rupert Murdoch. What they do is source user-generated content from all over the world.

They verify it, they package it, and then they resell it to news organizations either with or without contextualizing reportage. They’re working with The New York Times, Wall Street Journal. It’s a very “A-list” group of buyers for their particular product.

Footage shows a car in midair before exploding at the Rainbow Bridge near the U.S.-Canada border on Nov. 22, 2023.

I think it helps build trust. I think you’re right, that journalists get a pretty bad rap in terms of public trust. Sometimes it’s warranted, sometimes not. But I think for citizens, seeing their contributions and the contributions of other citizens does increase the authenticity of the discourses that emerge from news media.

And UGC can drive the news agenda, forcing mainstream news organizations to cover issues and stories that they might otherwise have ignored or downplayed.

 

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A protest in Minneapolis, Minnesota, following the death of George Floyd in 2020.

There have been some fairly recent studies looking at journalism in Canada, and they have found a continuing lack of diversity in newsrooms. User-generated content provides access to voices that conventionally and historically have been excluded, but user-generated content is not a solution to that problem by any means. The solution is to diversify the newsroom so that it reflects the complexity of the world.

And there are other complications that can arise. In another chapter in the book, a group of CBC journalists write about their experiences as Indigenous and Black journalists having to witness often traumatic violence being perpetrated against Black and Indigenous bodies in user-generated content.

Newsrooms are changing, albeit too slowly, to be accountable to these kinds of unique newsroom forms of trauma that disproportionately affect Black and Indigenous journalists.

 

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Molly Wickham, also known as Sleydo, a Wet’suwet’en land defender, shares an update on police raids in January 2022.

Everybody that we spoke to in the news industry said that UGC doesn’t replace journalism, but it introduces new practices of journalism. Journalists are still required to verify facts and to manage the content, but some of the tasks have changed.

It does raise questions about the relationship between contributors to news outcomes and the organizations that produce them, especially in terms of unpaid labour and sourcing content from citizens in high-risk scenarios. These are tensions we are continuing to explore in our research.

The book has chapters from scholars in Africa, South America, North America, and from a few territories in Europe. We’re excited about the fact that there is this global representation of a global conversation.

Uniquely, we have combined the voices of scholars and journalists, not always voices that get along easily. At the symposium, it was tense at times because scholars often sound like they are criticizing what the journalists do, and the journalists are like, “You guys have no idea what you’re talking about—how different it is on the ground, working to deadline, and so on.” It was a rich conversation, and so we managed to capture these very different voices in the book.

To really understand these important changes we need both—the experiences and views of journalism from the inside—from practitioners—and from scholars who can bring a measured view not caught up in the demands of the profession. That’s pretty exciting.