Dr. Simon P. Sigué

Dr. Simon P. Sigué is the Vice Dean, Operations at the Faculty of Graduate Studies and a Full Professor of marketing at the Faculty of Business. He is the President of the Academy of African Business and Development (AABD) and a former Editor-in-Chief of Journal of African Business. Dr. Sigué has over twenty-five years experience in research, training, and education in marketing and sits on various boards in Africa and Canada. His research covers such topics as entrepreneurial marketing, franchising, marketing channels, marketing strategies, game theory, and international marketing. It is published in leading journals in marketing, management science, and economics such as Journal of Business Research, Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, Industrial Marketing Management, Journal of Economic Dynamics & Control, International Journal of Production Economics, European Journal of Operational Research, and Omega. Dr. Sigué has received several academic distinctions, including the Best PhD Thesis Award at HEC Montréal, Canada, the Best Conference Paper Award of the Academy of Marketing Science, the Journal of Service Research Best Article Award Finalist, and the Outstanding Service Award of the AABD.

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Research interests

• Entrepreneurial marketing
• Franchising
• Marketing Channels
• Marketing Strategies
• Game Theory Applications
• International Marketing

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Educational credentials

• Ph.D.

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Professional affiliations

• Academy of African Business and Development

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