Overview
Marketing is an exciting and practical area of study. This course will introduce you to marketing concepts, frameworks, and institutions. The knowledge you gain in this course will help you understand the different steps of the marketing process and how successful organizations build and maintain long-lasting, mutually profitable relationships with their customers.
Learning outcomes
At the end of this course, students should be able to
- explain the foundational concepts, models, and processes of the marketing discipline.
Evaluation
Your final mark in MKTG 396: Introduction to Marketing will be based on your performance on one assignment and two examinations. To receive credit for this course, you must complete both examinations and achieve a minimum overal grade of D (50 percent), in the course and a minimum of D (50 percent) on each exam. Any assignment that is not submitted will receive a grade of 0.
| Activity | Weight |
| Assignment 1 | 35% |
| Midterm Exam | 30% |
| Final Exam | 35% |
| Total | 100% |
The midterm and final examinations for this course must be requested in advance and written under the supervision of an AU-approved exam invigilator. Invigilators include either ProctorU or an approved in-person invigilation centre that can accommodate online exams. Students are responsible for payment of any invigilation fees. Information on exam request deadlines, invigilators, and other exam-related questions, can be found at the Exams and grades section of the Calendar.
To learn more about assignments and examinations, please refer to Athabasca University’s online Calendar.
Materials
Digital course materials
Links to the following course materials will be made available in the course:
Grewal, D., Levy, M., & Lichti, S. (2023). Marketing (6th Can. ed.). McGraw Hill Canada. ISBN-13: 978-1-26-524727-0; ISBN-10: 1-26-524727-7
Other materials
Students will access all other course materials online.
Challenge for credit
Overview
The challenge for credit process allows you to demonstrate that you have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university-level course.
Full information about challenge for credit can be found in the Undergraduate Calendar.
Evaluation
To receive credit for the MKTG 396 challenge registration, you must achieve a grade of at least of D (50 percent) on the online examination.
Challenge for credit course registration form