e-Commerce (ECOM) 320
Overview of e-Commerce (Revision 7)
Revision 7 is closed for registrations, replaced by current version
View previous syllabus
Delivery Mode: Individualized study online or grouped study
Credits: 3
Area of Study: Applied Studies
(Business and Administrative Studies)
Prerequisite: None
Centre: Faculty of Business
ECOM 320 has a Challenge for Credit option.
Overview
ECOM 320: Overview of e-Commerce is a three-credit, senior-level course at Athabasca University. This foundational course focuses on principles of e-commerce from a business perspective. This course provides an overview of business and technology topics, business models, virtual value chain, and innovation and marketing strategies. In addition, some of the major issues associated with e-commerce—security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities—will be explored.
Outline
ECOM 320 consists of the following 11 lessons of study. Each lesson is designed to teach you the concepts, principles, and case-study skills that will enable you to learn the course objectives.
- Lesson 1: Introduction to E-Commerce
- Lesson 2: E-Commerce Infrastructure and Tools
- Lesson 3: Business Models and E-Commerce
- Lesson 4: E-Commerce Strategy
- Lesson 5: Supply Chain Management and E-Commerce
- Lesson 6: Marketing Strategies and E-Commerce
- Lesson 7: E-Commerce Security and Controls
- Lesson 8: Electronic Payment Systems
- Lesson 9: Mobile Computing and Commerce, and Pervasive Computing
- Lesson 10: Legal and Ethical Issues in E-Commerce
- Lesson 11: Social Commerce and Other Issues in E-Commerce
Evaluation
To receive credit for ECOM 320, you must complete three written assignments, and pass a Midterm Examination and a Final Examination. The passing grade for the Midterm Examination and Final Examination is "D" 50 percent. In addition, you must achieve an overall course grade of at least “D” (50 percent). The weighting of each assessment activity is indicated in the table below.
| Assign. 1 | Assign. 2 | Assign. 3 | Online Participation | Midterm Exam | Final Exam | Total |
|---|---|---|---|---|---|---|
| 10% | 10% | 10% | 10% | 20% | 40% | 100% |
To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.
Note: All examinations for this course are taken online, and must be taken at an invigilated location. It is your responsibility to ensure a computer with an Internet connection and a current web browser is available for your use at the invigilation centre.
Course Materials
Textbook
The custom-published textbook for this course includes chapters from the following two textbooks:
Turban, E., King, D., Lee, J., Liang, T., & Turban, D. (2012). Electronic commerce: A managerial and social networks perspective 2012. Upper Saddle River, NJ: Pearson/Prentice Hall. (Referred to in your Study Guide as Turban et al.)
Laudon, K. C., & Traver, C. G. (2012). E-Commerce: Business, technology, society (8th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. (Referred to in your Study Guide as Laudon & Traver.
ISBN: 1256691860 or 9781269194914
The textbook is shipped as a shrink-wrapped package that includes an access code for the e-textbook. If the shrink wrap is broken, the materials are not returnable.
Other Materials
Students will access all other materials online.
Challenge for Credit Course Overview
The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.
Full information for the Challenge for Credit can be found in the Undergraduate Calendar.
- Undergraduate Challenge for Credit Policy
- Undergraduate Challenge for Credit Procedures
Challenge Evaluation
To receive credit for the ECOM 320 challenge registration, you must achieve a grade of at least 50 percent on the examination.
Online Exam (3 hours)
Undergraduate Challenge for Credit Course Registration Form
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.
Opened in Revision 7, July 23, 2012
View previous syllabus